Archive for November, 2009

Creative commons image licenses

Friday, November 6th, 2009

Here is an example:

creative commons attribution

creative commons attribution

The photo links back to the photo on Flickr and the caption indicates is a CC photo and gives the name of the photographer. It is  also a good idea to leave a comment on the photo on Flickr thanking them for using a CC license and letting them know you’ve used it in a blog post with a subtle link to the post.

Using music in your place of business.

If you are looking to buy royalty-free music you should be looking to see if their audio is truly royalty-free. For example if any of their artists belong to a performing rights organization(PRO) then their audio collection cannot be considered royalty-free, because performance royalties must be collected on that audio for public use of the music.

Music sources such as the iStockaudio standard audio collection are a royalty-free collections resource. They do not offer material from members of any performing rights organizations into their music collection. They offer a royalty-free audio collection that ensures their buyers they will never have to pay a royalty fee.

What do you do if you are small businesses phone hold music, a restaurant’s background music, a retail premises or an independent filmmaker? For many people it is not financially possible to pay millions in performance royalties. The performance royalties on a music track’s single use could be several times more expensive than the compositions original cost.

Maybe no one will find out

But who’s going to know? Who’s going to find out? Why should I even worry about it? No one has caught me yet.

Just try this: type “ASCAP sues” into Google. You will get hundreds of situations where (often unknowingly) a piece of music was used without paying performance royalties. American Society of Composers, Authors and Publishers (ASCAP) has gone as far as suing the Girl Scouts for singing campfire songs!

So if you need music, and you do not want to pay re-occurring performance royalty fees, then iStockaudio is one good site to visit.

Alternatively here are some creative commons music sites also offering tracks

Creative Commons licensing offers free copyright licenses that anyone can use (without a lawyer) to mark their creative work with the freedoms they want it to carry. For instance, a musician would use a Creative Commons license to allow people to legally share her songs online, make copies for friends, or even use them in videos or other compositions

Here are some of the rules and regulations you need to know about:

http://creativecommons.org/choose/music

http://creativecommons.org/legalmusicforvideos/

To make sure you can use a song with a cc mark, check the particular license it is under. You will need to use music that is not licensed under a No Derivative Works license which would mean the musician doesn’t want you to change, transform, or make a derivative work using their music.

Under CC licenses, synching the music to images amounts to transforming the music, so you can’t legally use a song under a CC No Derivative Works license in your video.

Also, make sure to properly credit the musician and the track, as well as showing the CC license the track is under.

Here are 5 of the logos. You can of course reduce them considerably. You would choose the one that relates to the type of license the image is under.

Please note:

Note 2: We are not legally qualified to dispense legal advice and the information provided here is not legal advice. It is up to the reader to decide its relevance to their specific case.

Note 3: The information is based on statements that have been reported as facts. No guarantee is offered to their accuracy.

Creative commons images on your site

Tuesday, November 3rd, 2009

I am not a lawyer and the info provided is not legal advice. It is purely for suggestions on how to obtain music and images with certain permissions from the author.

Copyright restricts use of material created by an author or publisher.
Creative commons on the other hand, was set up to allow the original creator to restrict only some rights and thereby allow users to use his material. It was not created as a replacement for copyright but as an addition to it.
Creative commons licensing lets authors easily mark their work with the freedom they want it to carry.
It allows authors to move from “all rights reserved” to “some rights reserved”
You can read up here:
www.creativecommons.org

These are graded in 1 to 6 ways and here are the first 4:
The related images are at the bottom of this page.

Attribution license

Attribution license

The most flexible is attribution
You can use the material as long as you give an attribution to the original author
You can distribute it, change it, build upon it and even use it commercially
http://creativecommons.org/licenses/by/3.0/

Attribution share alike

Attribution share alike

Attribution with no distribution
Here you can change it, build up it and even use it commercially
But you cannot distribute it

Attribution no derivatives

Attribution no derivatives

Attribution as long as you do not change it
You can redistribute it for commercial and non commercial use but you must not change it in any way.

Attribution non commercial

Attribution non commercial

Attribution for non commercial use
You can add to it, change it and use it non commercially.
You CANNOT use it commercially.

When using images on your website under these various licenses, just make sure you or your web person, adds a title and alt tag to the image with an attribution to the author or creator. You know this is so when you rollover the image and a little box opens showing this info. This is the alt tag in your web site code.
You should also add one of the icons that creative commons offer and I have attached some of these at the end of this document.

Where to find images with these licenses?
One resource is flickr .com. Search under creative commons
All the images in the creative commons section give you various degrees of freedom of use.

How to attribute an image you use, to the author
Go here and search on how to attribute
http://search.creativecommons.org/
This post shows you exactly how to attribute the image you decide to show on your site.

Submissions to article directories

Monday, November 2nd, 2009

We recently found a situation with one of our customers, where a company had phoned up offering to boost their rankings with “a little trick” they could offer.
The trick consisted of multiple postings in a local gossip column. They went ahead and set it up and sure enough back links were over 800 form this gossip site.
Unfortunately the site is not in the same market or sector as our client and so each link counts for nothing. Further to this, each posting when you clicked though, showed each post no longer existed.
So its not just about backlinks. They must be coming from a connected source or a site in a similar sector. Links like these achieve nothing and in some cases may in fact lower your ranking as it gives the impression you are spamming.

Moral: Keep building your links to associated sites.So for example if you do car repairs, anything under motoring is related and this gives you a fairly large market to hit.
Those are the types of links you should be aiming to build.