Internet marketing course
Wednesday, January 6th, 2010As a newbie, the first step you must take is to evaluate your own skill-set, what you can bring to the table, how you can put your own unique twist on existing products, and how you can harness your own creativity to eventually create new products all your own that have never released before OR if they have, you will offer them in a whole new way, while adding additional value to each and every single one.
One of the things I have seen many, many times, are newbies venturing into the industry and cloning the actions of those who are seasoned and seemingly knowledgeable. From robotic responses, to cut and paste answers straight from the text book of “Marketing 101”, they try their hardest to replicate the brand of others, and with it, entire personalities and back-stories are created that stretch the imagination and to the more seasoned, sound absolutely ridiculous.
Remember, You can ruin a reputation faster than you can ever create one. You are going to avoid making this mistake, because instead of trying to be exactly like the experts you may look up to, you are going to focus on creating your own signature brand, something that people come to know you for, and remember you by.
Think about the top names in the industry. Each and every one of them, whether they use their real names , a variation, alias, or a fictional character altogether, are known for specific things. If you do not brand yourself as an expert in a specific niche, you become the Jack of all Trades, the Master of None and people will NOT remember you, or ever recognize you as an authority on a specific subject. This is a very important thing to consider, so don’t overlook it.
People have failed miserably because they entered the Internet Marketing world believing that they could be the resident know-it-all.
Someone claiming to be a seo nottingham programmer should focus on releasing programming related products. Someone who is a copywriter should offer related services. This doesn’t mean that you can’t do other things, but when you initially start developing your reputation (and credibility), you NEED to brand yourself as primarily, an expert on a specific market or subject. After you are established, you can move into other areas. The Rich Jerk is also another example of good branding. Love him or hate him, you recognize him by his mascot and his brand instantly. While he takes a completely opposite approach in how he speaks to his community than Patrick Pretty does, he is equally as memorable.
In addition to branding yourself this way, you also need to brand
yourself as someone who is knowledgeable about a specific subject. You want to become the ‘go-to’ guy/gal whenever someone asks about a certain topic.