using wordpress in internet marketing
Saturday, January 16th, 2010Free WordPress Resource
If you are not experienced in installing scripts, you can find video tutorial guides and information on setting up your WordPress blog, absolutely free at the resource site: http://www.WordPressNewbies.com Of course, before you install WordPress, you will need two things:
1) Domain Name
2) Hosting Account You can get a domain name at many places online. My favorite is www.TeknonDomains.com, which is also one of the more affordable domain registrars. Of course, you can always look around for other domain registrars and choose one that you feel comfortable using, and can afford. Wired Monitor offers a section on reviews that you may find useful: http://www.WiredMonitor.com .
In addition, there are many domain related forums that will help you choose a reputable provider for both hosting and domain names. Some of my favorite places are http://www.NamePros.com and http://www.SitePoint.com Hosting is also affordable these days, and the list of providers is endless. One of the more common hosting providers for new marketers is http://www.BlackWireHosting.com .
Creating Your Website
As you may have heard, Google (and all other search engines) love content-rich blogs, and therefore if you are trying to rank at the top of the search engines, you definitely should consider starting a blog. At the same time, some marketers feel it is more difficult to sell from a blog, as there are people who believe that blogs are time-limited, meaning that they are more likely to disappear quickly, or even overnight, rather than a website.
While this doesn’t make a lot of sense to me, if your selling process becomes more difficult when using a blog, this simply means you need a website as well.
Once you are experienced with running a website, you could hire a template designer to create a customized design for you, and shift from a blog to a static website, or keep both. Another option, if you cannot afford to host your own website (and I strongly recommend doing so if it is at all possible) is to create your presence by using a hosted blog service, such as http://www.WordPress.com or http://www.Blogger.com For the record, there is no difference in terms of search engine rankings, by using Blogger.com or Wordpress.com.
It’s simple a matter of preference. One thing to remember however, is that if you choose to go with a free blog hosting resource, your website is in the control of the company hosting it. In addition, you are unable to use certain plugins, or third party scripts that can help you properly manage your blog or make it more interactive. That being said if you really can’t afford to shell out $5 or $10 a month for hosting, it’s a viable option to go with until you can.