Resell rights in marketing
Tuesday, January 19th, 2010Exploring The Options Once you have a domain name and a hosting account, it’s time to figure out what exactly you are going to sell. There are quite a few choices available to you, but before you rush off to create a product, you should evaluate all of your options. Here are some common terms that you will see associated with existing products that you can sell and sometimes, brand, as your own.
Resell Rights When you purchase a product that provides Resell Rights, it means that you can sell the product on your own website, but can not claim ownership or modify it to include your name. While Resell Rights are often more affordable than other options, if you want to establish your own brand online, it’s not always the best way to go. Private Label Rights With Private Label Rights, (known as PLR), you are able to edit the document however you like, and can add your name to it. Sometimes PLR includes the ability to pass rights onto your customers as well, although you do want to pay close attention to how limited the PLR is, since the fewer that are able to purchase it, the more the quality will be retained.
With Master Resell Rights (MRR), you are able to sell the product on your website, and also pass along the rights to sell it to others. You cannot add your name to the document, and most often you are not provided with the source (DOC file). Whenever you do purchase a product with any kind of rights, try to acquire a ‘license’ document that details what is permitted, so that in the event you are asked to show that you have rights to sell or distribute the document, you are able to do so. If you are unclear about what certain rights apply, or what they mean, you should always contact the product author (original owner) and have them clarify, before you begin selling it on your website. When you start your website and are unsure of how to go about creating your very own product, purchasing a package that includes either PLR or MRR is a great way to go, however with PLR, it is very important to edit the content before selling it, so that it is unique, and exclusive to your website.
If you end up selling a PLR document to a customer who has purchased it from another source without realizing it was exactly the same, you will end up with unhappy customers and a load of refund requests, so taking the time to modify the document as much as possible will enable you to offer something valuable, and essentially, your very own.
A good way to do this is to open up the doc file in your text editor program and review it before you start to re-write it. Then, in paragraphs, start re-wording the information, adding to it by researching other products or websites for additional information.