Posts Tagged ‘selling products’

Selling product

Thursday, March 25th, 2010

Deciding what type of product to sell is often one of the most difficult first steps that a newcomer is required to take (which ties into selecting your niche market). There is no shortage of product types that you can develop and sell, for profit. These include ebooks, reports, scripts, software, video guides, interview audios, transcripts, designs, graphics and the list goes on. Another factor to consider is whether you will offer these packages as a digital download or whether you will ship them out on DVD’s, CD’s or as printed and bound material. When determining the best route to take, here are a few things to consider. Physical Products Whenever a newcomer asks me what I think about offering physical products, I am very honest in saying that I rarely think it’s a great idea, when starting out.

The costs associated with professionally packaging the material, shipping, and managing orders successfully to ensure prompt delivery can be extremely overwhelming if you are not used to the entire process, and if you do it incorrectly, you can end up suffering both financially as well as with a damaged reputation as someone who does not deliver. When you are just getting your feet wet, and you may not have a lot of money to spend on creating quality physical packages, it is always best to focus your efforts entirely online.

I have seen newbies bundle up CD’s, write the titles of them in black marker and ship them off to their destinations without thought as to how unprofessional this may appear to their customers.
I have also seen poorly managed databases where orders were not promptly shipped out, mislabeled or forgotten about altogether. Worse, there are people who will create products online using self publishing websites like www.LuLu.com, spend a lot of money ordering a ton of copies to ship out to buyers, only to end up with boxes of books that no one really wants. There are positive points to offering physical products however, one being that people often associated tangible goods to being more valuable.
In addition, most people enjoy l receiving packages in the mail and so the excitement tied into this can help you sell more, as well as set a higher price point on a product, that if sold exclusively in digital format, might sell for less.

Just the same, if you plan to go this route you need to be prepared, and organized. If you are concerned that your product isn’t solid enough, you can The Internet Marketing Crash Course | 23
always add value to your packages by adding in bonuses, such as audio versions of your book, exclusive interviews and video tutorials on seo nottingham