What Your Basic Reports Should Look Like.
The basic report your hosting company should provide is AWstats, which is a good initial guide of activity on your web site.
The report below shows monthly visits from the current month running backwards for easy comparison of your visitor trends.
Further important reports in AWstats shows you your top referrers, i.e. the sites that send you most traffic.
Another important section is the keywords phrases you are most successful with.
These types of report are essential to focus on where your successes are, and to improve on them.